It takes more than simply submitting your website to achieve a good search engine ranking.

Search engine marketing, and more specifically, search engine optimisation is an ongoing process.

You must understand the process to achieving top rankings in the major search engines, and then do something about it. To industry insiders, this process is known as search engine optimisation or SEO.

Search Engine Marketing

“How do I get my website to come up on top of the search engines?”

The truth is, it’s not easy. With millions of websites on the internet right now and thousands being added each month, everyone is striving to do the same – to come up in the first spot (or on the first page).

In reality there are only 2 ways you can come up on top of search results in Search Engines:

1. Search Engine Optimisation (SEO)

Search Engine Optimisation is where your website is optimised for specific keywords and key phrases.

2. Search Engine Marketing (SEM)

Search Engine Marketing (also referred to as Pay Per Click Marketing) is when an advertiser (you) pays for each qualified click that sends a search engine user to your web page. PPC requires you to bid on keywords or phrases that relate to your business.

The best known pay per click service is Google AdWords. Generally you can bid from as little as a few cents per visitor.

Pay per click is a great way to deliver targeted and qualified visitors to your website at a very reasonable price.

Intelligent Spend

The best part? You only spend when someone already looking for your services clicks on your ad (the industry term is pay-per-click, or PPC). Plus, our campaign managers utilize smart technology to optimize your campaign twice daily, shifting more of your advertising dollars to the keywords and sites that give you the most phone calls and contacts. We call this conversion-based optimization.

What is Social Media?

Social media can take many different forms, including Internet forums, message boards, weblogs, wikis, podcasts, pictures and video. Technologies include: blogs, picture-sharing, vlogs, wall-postings, email, instant messaging, music-sharing, crowdsourcing, and voice over IP, to name a few.

Examples of social media applications include:

  • Google Groups (reference, social networking),
  • Wikipedia (reference),
  • Facebook (social networking),
  • YouTube (social networking and video sharing),
  • Twitter (social networking and microblogging)

Reaching Target Audiences

Using Social Media sites, you can easily reach your target audiences by:

  • 1. Creating free pages/profiles on one or several of the social media sites and then building relationships with your visitors
  • 2. Boosting your Search Engine positioning by including links back to your website (for both traffic and link popularity)
  • 3. Advertising on social networks
  • 4. Networking with complementary businesses

In order to be successful on social media sites, you need to find a network at which your target audience 'hangs out'. For example, MySpace attracts a younger crowd with less money, whilst Facebook's population is older with higher income. You then need to:

  • 1. Engage your audience by providing useful information (not sales pitch)
  • 2. Build up your following by being interesting, funny, entertaining or insightful
  • 3. Be real and show your personality
  • 4. Gain trust and build relationships

The ultimate goal of this visibility is to have the power to influence - once a business has a voice, marketing becomes a soft sell rather than hard sell.

Video Marketing

If pictures speak a thousand words, imagine what a video could say about your business.

Over the last couple of years video has become a popular marketing strategy, as it can quickly generate traffic and interest. Unfortunately many people are still afraid to use it and think it's difficult to do. So now is the perfect time for you to get ahead of your competition.

One of the major advantages of videos to traditional written marketing is that it saves your visitors a lot of time understanding what is being offered and there isn't much effort required on their part. Start the video and everything is explained to them right there and then. Hearing and seeing you tell them about your products or services has more credibility and allows you to connect to your visitors on an emotional level.

Another great advantage of video marketing is that if you use the right keywords in your video's tags, you have a much better chance of reaching high rankings in many search engines.

According to “Video search engines - just like Google - index specifically all videos available online, independently from the source. On the other hand, video directories differentiate themselves from video search engines because they list videos according to specific categories (such as "entertainment", "sport", "fun", etc.)

Some video search engines and video directories automatically detect and index the videos published online, while others also allow you to directly inform them of the existence of a video. There are also several video search engines that let you upload your videos, just like you can do on video sharing sites.

However, it is important to distinguish between video search engines and video sharing sites, since the might appear very similar at first glance. All video sharing site feature a search box on their homepage, but they allow users to search only within the video sharing site directory, and not elsewhere. On the other hand, video search engines collect material from multiple sources, included the above mentioned video sharing sites. Several video search engines and video directories let users review, rate, recommend, categorize, and " tag" the videos that they watch. These functions facilitate the cataloguing and organization of content so that users can easily discover new videos based on other users' recommendations. “

Another great advantage of using videos is their ability to go "viral" and spread your message quickly.

A viral video is a video clip that becomes extremely popular and is spread across the Internet through users sharing it in email messages or through an IM service. A lot of these videos are funny and are often shot by amateurs who happen to catch something funny on their camera phones. There have been many viral videos that have caught fire in the cyber world."

Did you know you can have a simple video designed for under $300? You can either feature it on your website or post it to Video Search Engines and Directories.

Video marketing is so popular due to its ability to engage directly with your audience and it adds a new dimension to other forms of online marketing. So don’t be afraid to try it … you have nothing to lose … except a lot of traffic to your website, if you don’t do it!

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